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Internship Marketing Technologist Germany
P&G, as a multinational company with trusted brands in a fast paced industry where Sales and Marketing Organization (SMO) plays a key role. In order to stay ahead, leveraging technology and IT skills is essential to drive business transformation via digitization.
SMO Marketing Technology teams have ownership and control over strategic IT systems and services in the local market landscape (in our case being DACH-Germany,Austria and Switzerland).
Ultimately the P&G Marketing Technologist work plan varies based on the Category/SMO needs. However, the analysis revealed general themes of work that occur across most Categories/SMOs:
Work Themes Description
Analytics, Insights, Biz Transformation to Drive & Optimize the Business Strategy/Operations Deliver real-time insights and business transformation opportunities that improve our KPIs, inform new business models and optimize Digital/eCommerce operations. Domains include: Media, Web, CRM, Mobile, eCommerce, Ratings&Reviews, eContent. Analyzing complex data sets/data cleansing and creation of new capabilities may be necessary to deliver the insights.
Digital/eCommerce Expert Across Domains & Platforms Be the go-to trusted leader, influencer, and practitioner to deliver Digital/eCommerce results for the Category/SMO. Connect externally to get in touch with industry trends.
Data Strategy Drive and deliver a consumer-centric data strategy, ensuring the right set of technological and architectural choices leading to data integration, activation/execution, sufficiency and enrichment. Understand data structure, business fit and flows across involved systems.
Application/Systems Integration & Masterplanning Identify the right technical solutions (internal, external, or innovation) to meet the business needs and work with the central platform/service teams to ensure needs are met.
New Business Models/ TLEs/ Innovation Lead the creation of new business models, execute with hands on keyboard, drive innovation, and codify the processes/capabilities to scale where relevant.
Privacy/Security Steward Be the privacy/security steward for all digital/eCommerce executions to ensure 100% of Category/SMO vulnerabilities and incidents identified, reported and addressed with appropriate action plans in place, per company guidelines.
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