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Associate Manager - Consumer & Market Knowledge
Consumer & Market Knowledge (CMK): Experts on consumer and marketing understanding and insight. At P&G the consumer/shopper is boss. CMK's unique responsibility is to champion the voice of the consumer and be on the forefront of market trends. Our core work is the integration of consumer, shopper and market understanding to catalyze business growth across all of our business.
CMK is a consumer understanding powerhouse that is unparalleled in the industry for designing and leveraging proprietary tools and methodologies that fuel business growth and leads to breakthrough innovation.
CMK Managers influence the direction of our businesses by:
1) Generating deep insights and integrated stories to grow categories and Joint Business Planning;
2) Clearly understand shopper needs, behaviors and motivations and activating that understanding to enable shopper-focused business choices;
3) Understanding consumer trends and behaviors to determine best opportunities for growth;
4) Delivering successful brand execution, initiatives, and maximizing ROI of marketing and in-store activities.
We value leadership as well as mastery and offer fulfilling career opportunities that make us an unbeatable force in our industry. Our brand building is multi-disciplined, seamless and focused on delivering outstanding business results with opportunities in the Brand disciplines of Brand Management, Consumer & Market Knowledge, Communications and Design. Beyond these discipline career opportunities in Brand, opportunities exist for higher level Management opportunities in the function that can also lead to General Management at P&G.
- Bachelorsor Master’s Degree.
- Statisticalqualification is not required, but comfort with data analysis is essential.
- StrongLeadership and influencing skills Strategic thinking and problem solving skills.
- Ability to work well with others in a team
- Innovative and Analytical Mindset
- Ability to adapt to change
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