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Senior Media Manager

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Description • Responsible for planning and buying of various media channels used to deliver brands' communication and advertising (e.g. television, newspapers, magazines, radio, billboards, direct mail, search, mobile, etc.). • Owns media from the data, technology and analytics through planning and buying. Ensures brand's advertising reaches as many category buyers, as often as possible to optimally influence purchasing decisions.
Qualifications: • Bachelor's degree or above with English as daily communication language (written and speaking English). • 3-6 years of holistic media planning function working experience. 4A agencies or in-house role is helpful. • Validated media planning & execution fundamental with knowledge on reach base media planning logic. Able to translate media strategy into execution as well as post review. • Understand up-to-date media platform trend and development in China market, with sense on innovation idea and executions. • Strong data analytic capability supervise campaign performance via tracking data including ad tracking & conversion data. Define opportunities & barriers for media driven business delivery. • Has experience of performance media planning & execution, including search marketing, imedia etc. Ability of translating business meaningful metric into media performance meaningful metric, conduct executional strategy including TA, creative & landing mechanism optimization. • Interpersonal skills to coordinate cross function team to deliver result.
Job locations:
Guangzhou, Guangdong, Chinese Mainland - Greater China
Job Type: Full Time Job categories: Brand: Brand Management / Marketing Req No: CN48UX
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