Make An Impact On More Than Just Your Career #PGDay1
Description Overall Job Description (business purpose & important responsibilities. Please don’t put abbreviation here): Are you a business-savvy strategic player who, in addition to be an information technology authority, wants to be involved with planning, product development, sales and marketing? We are looking for someone with a deep understanding of digital marketing and eCommerce! A Marketing Technologist who possesses technical skills that can be applied in our digital business programs to enable our brands to successfully DTC, CRM, eCommerce, Search and Media performance marketing programs. Our roles are critical enablers at the intersection of marketing, data, and analytics! The Opportunity: Deliver real time insights and business transformation opportunities that improve our key measures, inform new business models and optimize digital/ecommerce operations. Be the go to trusted leader, maven and practitioner to deliver Digital/ecommerce results to your respective category and region. Drive and deliver consumer-centric data strategy, ensuring the right set of technological and architectural choices leading to data integration, activation/execution, sufficiency and enrichment. Lead the generation, executing with hands on the key board and codifying the processes/capabilities to scale where relevant. Break down silos and build a single unifying view that enables us to put end-consumers at the center of our programs and engage them seamlessly across all touch points. Communicate effectively across functional and agency team members to align plans, solve problems, and deliver results. Set a technology vision for marketing in a digital world. Championing greater experimentation and more-agile management of new capabilities by being externally in touch with industry trends. Facilitate and prioritize technology requests from marketing, translating between technical and marketing requirements and making sure that marketing’s systems adhere to IT policies including cybersecurity and privacy mandates. Qualification Required (education, critical skills, work experience, functional knowledge etc. Please don’t put abbreviation here):
Qualifications: A BS or MS/MBA in Business, Management Information Systems, Computer/Systems/Industrial Engineering, Computer Science, Business Analytics, Data Science, Operations Research or Statistics (or like degree) Preferred: 1. Experienced across a variety of key marketing IT areas, including Digital/e-Commerce Domain Knowledge, this includes: Direct to Consumer Selling, eCommerce, Consumer Relationship Marketing (CRM), Search (SEM, SEO, Analytics), Web/Mobile Digital Presence & Traffic Generation, Digital Media & Programmatic Media Buying, Social Insights and Analytics, Content Management. 2. Specialist in data management and analytics with extensive use of various tools and applications that allow you to access, organize, manipulate, and mine data as well as display and communicate insights. 3. Understanding of consumer privacy and Cyber Security. 4. Forward-thinking, fast learner with great verbal and written communication skills and can work multi-functionally. 5. Disciplined in execution and leading digital thinking within your category or regional organization. 6. Experience working on social media accounts for local businesses or non-profits. 7. Experience with using data to develop a business plan or idea. 8. Ability to use storytelling to influence decisions. 9. Strong collaborator and inspiring leader. 10. Exposure to analytics tools such as KNIME, Python, Power BI, and Tableau. 11. Exposure to Google Analytics, Google Data Studio, Google Ads. 12. Specialist in Microsoft Office suite of tools including Excel, Power point, Word.Apply Now
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