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First Aid Beauty Senior Brand Manager

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Description • Lead, develop, and execute First Aid Beauty eCommerce strategy & plan to accelerate in-market revenue growth and new user growth. • Lead, develop, and execute user growth plan across eCommerce platforms • Lead holistic traffic planning (eMedia, social, content, etc.), analysis, and optimization to achieve traffic growth with improved efficiency. • Lead, develop, and execute brand / initiative activation plan to drive traffic and shopper / customer excitement. • Liaise with total brand team and ebusiness central team to define strategies for our ecommerce business. • Lead multifunctional team to execute the plan, improve online business scale.
Qualifications: • Education degree – Bachelor's Degree • Experience in years 3-5 years of brand marketing experience • Preference - Recent experience (at least 18 months) in brand eCommerce (preferred in Skincare industry) or with brand management campaign design experience. • Experience of managing a team
Job locations:
Guangzhou, Guangdong, Chinese Mainland - Greater China
Job Type: Full Time Job categories: Req No: CN48QL
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